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GFM at the Cannes Corporate Media & TV Awards

During the last days of the Netherlands Film Festival Els Rientjes of Green Film Making travelled south. Unfortunately there was no special attention for sustainability at the NFF this year. The attempt to again attract attention for sustainable production with a special activity failed just before the start of the festival. That’s why Green Film Making gladly accepted the invitation to give a lecture at the Cannes Corporate Media & TV Awards. From all over the world, show runners, advertising agencies and commissioners of educational and corporate films came to Cannes to receive their awards. More than 1000 entries had been received by the jury. And the atmosphere was, how else could it be in such a setting, great. Welcome drinks and matching snacks on the beach in front of the Carlton Hotel put excitement in the air. There was much speculation on who would go home with the silver, golden and even white dolphin this year. The Austrian host and festival director Alexander V. Kammel and his team, who organised the event for the eighth time, welcomed everyone personally. The next day there were three special lectures planned for the invited guests in the Carlton Hotel. The organizers had praised the GFM website with it’s many reports and ideas, and had therefor invited Els Rientjes to share her experiences for an hour. The audience was very excited and surprised that we already have so many materials and techniques that promote sustainability in filmmaking in the Netherlands. Especially the Australians and the Russians asked Els jealously on how to tackle this. The discussion focussed for a long time on waste sorting...

Focus on albert (UK) – Jeremy Mathieu

Photo by Annie East Jeremy Mathieu, International Manager of albert, the UK’s think-tank on sustainability in film and television, was recently in the Netherlands for a second training at NTR. The Dutch broadcaster has acquired the license for this British initiative to implement as the sustainability standard for their productions. It could be argued that albert, governed by the BAFTA albert Consortium, is the most established and developed program for sustainability in the audiovisual industry in Europe. Jeremy, originally from France but in the UK for over 15 years, divides his time between albert and his other job as sustainability advisor for the BBC. We catch up with him to get more insight in the possibilities of widespread implementation of the program and the context of the UK industry compared to the Dutch. He is clearly very driven and becomes increasingly enthusiastic when speaking about the vision and possibilities of albert. And it’s easy to see why. The UK context The sustainability efforts in the UK audiovisual industry differ from the Netherlands in that it all started within the established TV broadcasting system. In fact the collaborative albert project grew out of a BBC initiative with the development of a carbon calculator back in 2011. Keen to share the application with the rest of the industry the BBC brought it to BAFTA, a pan industry organisation, and now the BAFTA albert Consortium works similarly to Ecoprod in France, joining all major players in the field. All fourteen members of the albert Consortium are putting some money in the pot, which makes it possible to employ two people fulltime and...

Share!

Concept & Productie : Alhambra     Art-Direction : Peggy de Bruin     Post-Productie : Jan Pieter Kaptein Since it’s creation Green Film Making likes to share knowledge about producing sustainably. We try as best as we can to identify and showcase the alternatives that are already possible on set.  This was the message with which Els Rientjes attended the NFF Talentdag. A day for young and new filmmakers at the Dutch Film Festival. She showed the video above about transport [by Kasper Hoex, Alhambra Amsterdam], in which Green Film Making lists 8 tips that can make a big difference during production in terms of sustainability and cost reduction. Sharing knowledge becomes easier when the dialogue happens as directly as possible. All tips and information is welcome. Do you have something to share? Did you have an approach on set that could be useful for others? Let us know! Send an email to info@greenfilmmaking.com with pictures, videos and more. We will publish and promote your examples through our platform. Many thanks and see you soon! This is how Green Film Making shared material and tips in the past, with Zena Harris of Green Spark Group in Vancouver (Motion picture industry sustainable production consulting, news, and video production) resulting in this video:...

Focus on Green 2016

On October 4th 2016 the ‘Focus on Green 2016’ congres took place, initiated from the Mediapark in Hilversum where most Dutch broadcasters are based. One of the central questions was, how we can make sure that the media goes along with the need to become more ecologically sustainable. The host of the day, Jan Douwe Kroeske, took the lead: ‘ Amongst other things by sharing stories and inspiring each other. And also by letting yourself be inspired. These are fundamentals of our profession.  Both Dutch (for example Gijs Kerbosch, Paul Römer, Bernice Notenboom and Peter Smit) and international guests (like Andy Ridley and Aaron Matthews) took the stage. Andy Ridley, initiator of the successful Earth Hour went first. He currently works for the Amsterdam based non-profit Circle Economy. Ridley: “No other country is as far removed from the concept of circulair economy as The Netherlands. Television and film can play a crucial part in making the concept known. Share the stories, as much as you can. ” Someone who was very keen to share his story at the congres was film and TV producer Gijs Kerbosch of 100% HALAL. A 100% ecological success-story? Not so much, but especially for that reason an important story to be heard. When Kerbosch produced his first short for broadcaster NTR, it needed to be done as ecologically friendly as possible. And so it was. An extra employee was hired to ensure the sustainability on set. With Kerbosch’s next film it was the same story. After the second film 100% HALAL grew exponentially (from 4 to 22 employees). This growth had the effect of making the ‘green film...