In looking for new ways to make film productions more sustainable, there’s a very revolutionary approach not everyone will consider..and it’s because it doesn’t actually involve filming at all! (producers keep your ears covered) By using 100% stock footage and public domain video’s, you can come a very long way. Think about it: no shooting scenes, no energy wasting…just editing and using what’s already there. If not for a complete movie you can certainly use recycled footage in between new scenes and still keep your artistic integrity. Seriously, all the big producers are doing it 😉
Get inspired by Nike’s Better World Campaign, which consists entirely out of older, recycled ads. Do you have any inspirational examples of recycled footage? Share them on our #GFMC community!