This year, Earth Hour has joined forces with “the most eco friendly blockbuster in the history of Sony Pictures” , ‘The Amazing Spider-Man 2‘.We truly admire this effort of the eco-blockbuster, for using its popular appeal to help shed light on the protection of the environment. After all, “With great power, comes great responsibility”. Millions of people around the world joined forces with Spider-Man during Earth Hour 2014, in turning their lights off for one hour, to become super heroes for the planet.This partnership inspires people to join in Earth Hour’s environmental movement, while highlighting the film’s commitment to becoming a sustainably produced film. Win, win, win! Never underestimate your power, and check Sustainable-Spidey in action for Earth Hour here.