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Fact: sustainable filmmaking can save you thousands of budget dollars $$$

Fact: sustainable filmmaking can save you thousands of budget dollars $$$

Check out a comprehensive cost-benefit analysis of sustainable filmmaking, written by NYC based on-set Eco Manager Extraordinaire, Emellie O’Brien, it is entitled: Going Green by Saving Green. The report was sponsored by powerhouse PGA Green, and its message is made crystal clear, “sustainable filmmaking is not only effective, but cost efficient[…] the results have shown a consistent net savings of thousands of dollars even after subtracting the cost of labor.” Saving $$green$$ for your production, by going green is no longer a myth! More on the report (real numbers, real proof!) and all of its valuable details here.

read more…

The Amazing (sustainable) Spider-Man 2: “With great power, comes great responsibility”

The Amazing (sustainable) Spider-Man 2: “With great power, comes great responsibility”

The Amazing Spider-Man 2, is being hailed as “the most eco friendly blockbuster in the history of Sony Pictures”, and Sony is very proud of this green bean! Sustainability efforts on the film resulted in cost savings of an estimated $400,000, proving that sustainability does not have to be expensive, and greening your set IS possible, no matter the size of your production. Read more on how they did it here. [photo: Earth Angel]

On-set Eco-Manger Emellie O’Brien, who had the support of studio executives, producers, and cast & crew, implemented sustainability initiatives throughout every department of production.

The Hollywood Reporter states that, the production: “secured 49.7 tons of materials for donation or for reuse on future productions, saved 193,000 disposable plastic water bottles and achieved a 52 percent diversion rate from landfills. The production not only reduced their waste, but also gave back to the community by donating 5,862 meals to local shelters”.

Read our Who’s Who on Emellie O’Brien here, and check how Spidey went sustainable in this video.

Recap: London’s Sustainable TV & Film Production Eco-Expo

Recap: London’s Sustainable TV & Film Production Eco-Expo

On April 10th, we joined other UK and US sustainably forward filmmaking professionals in London, for the Sustainable TV & Film Production Eco-Expo. Green Film Making Project project leader Chai Locher, and project coordinator Wiendelt Hooijer, spoke about green filmmaking developments in the Netherlands. The Expo made clear that sustainable filmmaking has begun to take shape as an industry of it’s own: professionals are working on sustaining sets, set material recycling and supply chains are running more sustainably, and there’s greener product placements available. Read more. [photo: Green Product Placement]

Green filmmaking is no longer simply the ‘idea’ that it was three years ago: it has taken shape as an industry, and it is asserting itself. Still, the people are greener than the business is overall, and they are eager to welcome even greater shifts into sustainable practise.

This expo was a networking and information sharing event aimed at connecting those within entertainment media (filmmakers, producers, practitioners, production people, students of film and media, and related organizations) who are looking to push sustainability forward within the industry.

The event was an initiative of Green

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Product Placement, and was modeled after Film Biz Recycling‘s successful Annual Production Eco-Expo

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in NYC.

‘GREEN FILM MAKING IS TAKING OVER EUROPE’: MASTERCLASS IN AMSTERDAM

‘GREEN FILM MAKING IS TAKING OVER EUROPE’: MASTERCLASS IN AMSTERDAM

Recently we told you about our upcoming field trip to London for the Sustainable Production Eco- Expo on April 10. And now, we’re very happy to announce that we will also be present for the Festival Film & Science at the EYE Film Institute in Amsterdam on Thursday April 24. We are hosting a FREE masterclass entitled, “Green Film Making is Taking over Europe”, and have invited other green film making experts from around Europe to broaden the perspective, as well as join in the discussion and knowledge exchange. More info here. It will be an invaluable meeting of greening European minds, see you there! [photo: dmaa.at]

Our project leader Chai Locher will be facilitating the “Green Film Making is Taking over Europe” Masterclass, and will be hosting other green film making experts from around Europe, to join in the knowledge exchange.

Experts who will be on hand to offer their insights are:

Michael Geidel (Green Film Initiative, Germany)
Juhi Shareef (Eco Age, Great Britain)
Mathieu Tronquit (ECOPROD, France)
– Kim van den Heuvel (Flanders Audiovisual Fund, Belgium)

Workshop Details

Date: Thursday, April 24, 2014
Location: EYE Film Institute Netherlands
Time: 14:00 – 16:00
Admission: FREE, but seating is limited!

***Please send an RSVP to rsvp@strawberryearth.com (subject: Festival Film & Science 2014)***

This year’s Festival Film &Science at the EYE Film Institute, marks the fourth year for a partnership between the Netherlands and France, and we are looking forward to seeing how the festival continues to grow.

See you there!

SUSTAINABLE TV & FILM ECO-EXPO, in London

SUSTAINABLE TV & FILM ECO-EXPO, in London

In or around London on April 10th? Join us, for the London Sustainable TV& Film Production Eco-Expo. This expo is a networking & information sharing event, to connect those in entertainment media who are looking to push sustainability forward within the industry: our project leaders Chai Locher and Wiendelt Hooijer, will be there to speak on the project’s behalf as well! This event brings together practitioners, production people, students of film and media, and related organizations for an collaborative evening of related sustainability presentations, learning, and networking. The industry will grow greener when we work together. Admission: FREE, but seats are limited, so RSVP here, and get more info below. [print: Quincy Moore]

When: April 10th 2014, from 6:00pm – 8:30pm (doors open at 5:30 PM)

Where: Podium Lecture Theatre, London College of Communication, Elephant & Castle, London, SE1 6SB, United Kingdom

What: The London Sustainable Production Eco-Expo is a one night networking and information sharing event to connect those in the entertainment media sector who are looking to push sustainability forward within the industry. There currently exist numerous businesses and organizations that assist those within the traditionally quite wasteful production industry who wish to modify both behaviours and goods, and services towards a more sustainable model.The event will be emceed by former BBC sports commentator Simon Mann and Green Product Placement founder Beth Bell, and will incorporate dynamic presentations from some of today’s key figures in the green entertainment world, followed by a panel Q&A session. This event will bring together practitioners, vendors, production people, students of film and media, and related organizations for an informative evening of related presentations and networking.

Featured speakers include: Beth Bell and Lisa Dietrich, (Green Product Placement) , Martin Kern (Scenery Salvage), Alison Tickell (Julie’s Bicycle), Tallulah Chapman (Forest Stewardship Council), Eric Huyton (Eyefish.tv), Chai Locher and Weindelt Hooijer (The Green Film Making Project, Amsterdam), Barnaby Cook (Casual Films), Jane Soans (FilmFixer), Tim Benson (Firefly Solar) and Victoria Cartwright (Neptune Environmental Solutions), along with a sizzle reel, courtesy Sony Pictures, showcasing the new Spiderman movie, Amazing Spiderman 2, the largest sustainable Sony Pictures blockbuster, to date.

Admission: FREE to industry professionals, and students of media and sustainability, but seats are limited, so attendees should RSVP here.

Online resources are great, but there’s no substitute for face to face and in person exchange so, we hope to see you there!